A squeeze page is a webpage that is set up as a leads generating page for online marketers. In a nutshell, the goal of this page is to attract website visitors, via search engines traffic and people traffic, who quickly read the page and then sign up at a short form there for information, adding them to your email list for follow up messages and multiple means of selling to them in the future. Key points to cover in order to bring both search engines and people to your site follow.

Bringing Search Engine Traffic to the Squeeze Page
Your page needs to be search engine friendly. This means you need content that focuses on keywords that will bring people to you to buy your product. Find keywords with any number of different online tools like Google Adwords tools in the member area or Good Keywords desktop search tool, available for free at: http://www.goodkeywords.com as just a couple ways to start you off.

Other ways to find popular words that bring visitors your way are to check eBay and Amazon.com. Search eBay auction headings and Amazon listings to find which titles come up as top sellers. These titles boast the keywords in them.

Hint: with eBay, use their Advanced Search and click the box to search completed auctions. With Amazon, type in your niche and then prioritize the listings that show up, using their drop-down menu tool, by showing in order of top sales.
List keywords:

1) In your page title and tags

2) In the first paragraph of your squeeze page’s content

3) Throughout your squeeze page in a natural manner, not overdoing it.

And use your keywords in content to attract search engines and people your way, like in your pay per click (PPC) campaign titles and ads, and in your articles with keyword anchor links that link to the squeeze page.

Bringing People Traffic to the Squeeze Page

You want to bring lots of targeted shoppers to your squeeze page, plus you want to get them to sign up. Because the more sign ups you get, the greater the ROI (return on investment) potential will be with your online marketing squeeze page strategy. So reach out with:
1) Appropriate colors and theme in your page to attract visitors in an eye-pleasing manner.

2) Legible text font and color that tells why, listing the most important benefits; i.e. why someone should enter their name and email in your form (like to get a free report or ebook to help solve a huge problem in their niche).

3) Enter a call to action! Tell them clearly to, “Click here – NOW, before your special is over!”

4) An excellent freebie to give your visitors to keep them interested in future emailings.

Don’t just toss this up and go, either. Check your click rate and sign up rate. improve your page and offer over time, and improve your ROI. That’s what squeeze pages are all about, and why you should use them in traffic exchanges.

Tags: squeeze page, traffic exchanges

This entry was posted on Tuesday, November 25th, 2008 at 6:00 pm and is filed under Listbuilding, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.