Viral marketing, promotions that spread fast like with word-of-mouth advertising, are popular today among online marketers. It’s often an inexpensive way to get the word out, not to mention a fast, efficient way to get your info into targeted shoppers. Some popular viral marketing examples follow.
1) Free Video

Often a marketer will create a neat video that has someone using his or her new product. They load the video clip into popular video sites like YouTube, and as people watch it, they get excited, comment about it, and pass the link around to their friends. The video may offer a great way to make extra money, or show a funny blooper, even, anything to get people excited and passing it along to others.
2) Free Ebook

Similarly, a marketer may write an ebook or hire a ghostwriter to write one. The ebook may tell all about how to use a tool out there that’s popular; for example, it may tell how to make and share videos with your friends, using free video-making software and then loading the files into free video-sharing sites like YouTube.com.  This gets video viewers excited, so they pass the info, the video ebook, on to their friends, recommending it in the process: viral marketing.
3) Free Scripts, Software and Services
Other viral marketing examples may include free scripts, software and services that marketers share with website visitors, when these guests sign up at their squeeze page for a free subscription to a regularly newsletter or other item. The bait or call to action may say something like,

“Get your free autoresponder script or membership software script and save monthly fees using someone else’s services. Make money selling it yourself or selling your services and scripts, too! Sign up for more info and get your free scripts at the same time.”
As people complete the form and get their info, the info invites them to tell the word and invite others to sign up, too: viral marketing.

Tags: viral marketing

This entry was posted on Monday, November 24th, 2008 at 7:08 pm and is filed under Marketing, Viral Traffic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.