E-books have become a household word, a new way for us to gain information and an excellent resource that we, as Internet marketers can use to drive traffic to your website.  Viral E-books do not have to be all about information for sale, they can also add a viral element to our website which will drive massive amounts of traffic in our direction.  The first step is coming up with a viral e-book idea which will be of benefit to your particular audience.  Once you have this in place, however, it’s all a matter of finding the right way to promote the e-book in order to start the viral effect.  Here are three different ways to promote your e-book to your target audience.

Forum Marketing - One of the easiest ways to gain targeted traffic is by promoting it through the use of an online forum.  There are thousands of forms out there on just as many subjects and if you find one that fits in well with what you have to offer, you can literally have a gold mine of potential visitors.  Does that mean, however, that you can simply enter into the forum and begin blasting out your message to everyone that is reading?  Of course not, and by doing this you will not only be losing your reputation, you will be losing your place on the forum in a very big hurry.  What you need to do is to add good information to the forum and to leave a link to your free viral e-book in your signature.  You would be surprised with the number of people who will actually follow through that link in order to see what you have to offer.

JV Giveaways - A relative newcomer to the scene are the JV giveaway websites that have been popping up around the Internet lately.  This is also a great way to start a viral marketing e-book campaign.  Many people use these giveaways in order to get subscribers to their list but it is also possible for you to give your e-book away for free, without the need for people to sign up for a list.  This is an excellent way for you to start a stampede of traffic to your website that will download your e-book because that is exactly what they want to do.  If you did your job of providing them with good information in the e-book, they will reward you by passing it on to their friends.

Other Viral Methods - Don’t overlook the possibility of using other viral marketing methods in order to promote your viral e-book.  Things such as online videos and controversial blog posts are a great way for you to get the ball rolling, so to speak, when it comes to your viral marketing campaign.  If you do a good job with these other viral techniques, you can actually compound the amount of traffic that you will eventually receive from the e-book itself.

Of all of the different forms of traffic that you can get on your website, viral traffic has the potential of sending you the most amount of people in the shortest period of time.  This traffic can come from a number of different locations and through a variety of methods but if it is truly viral in nature, you will be surprised at the explosion of traffic that comes to your website.  What exactly is viral traffic and how can you successfully set up a viral traffic campaign in order to send your hit counter spinning?

Viral traffic is basically just website visitors that come from a variety of viral marketing campaigns.  These can include anything from online videos to freely downloadable products.  The main thing that you need to remember about viral traffic, however, is that it needs to be something that people are willing to pass on to other individuals.  You can create the greatest product that is available but if it does not have a viral nature to it then it will do little more than attract some attention on the side.

Have you ever seen some of the videos that have attracted millions of viewers?  There are several things that these videos may have in common which include such things as comedy, controversy and creativity.  For the most part, however, many of these viral videos were not put up with the intent of attracting this much attention.  It happened naturally, as a result of those videos being passed on again and again and the traffic multiplying naturally.  The good news is, you can also create the same effect to a video that you make with the intent of producing this kind of traffic.  All you really need to do is to create controversy, comedy or creativity that will be enough to encourage others to pass on your work.

If you are on the verge of a viral marketing campaign but just can’t seem to get it rolling to the extent that you want, perhaps you’re not asking hard enough.  Many viral campaigns that were started naturally did so simply because people wanted to pass the information on.  Perhaps your video or other viral marketing techniques are interesting but they are just not quite interesting enough for people to pass them on naturally.  If you ask people to pass them on, however, enough people may take you up on your offer and you could start the ball rolling in that way.

As they say, all good things must eventually come to an end.  Your viral marketing campaign will typically have a lifespan and you may notice that the traffic you are receiving will eventually begin to die out to a certain extent.  If you continue to put up other campaigns in order to create a viral effect and subsequent traffic to your website, however, you can not only see the traffic coming on a regular basis, you may actually see it grow on a regular basis as well.