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How to Promote Your Viral E-Books

Wednesday, April 23rd, 2008

E-books have become a household word, a new way for us to gain information and an excellent resource that we, as Internet marketers can use to drive traffic to your website.  Viral E-books do not have to be all about information for sale, they can also add a viral element to our website which will drive massive amounts of traffic in our direction.  The first step is coming up with a viral e-book idea which will be of benefit to your particular audience.  Once you have this in place, however, it’s all a matter of finding the right way to promote the e-book in order to start the viral effect.  Here are three different ways to promote your e-book to your target audience.

Forum Marketing - One of the easiest ways to gain targeted traffic is by promoting it through the use of an online forum.  There are thousands of forms out there on just as many subjects and if you find one that fits in well with what you have to offer, you can literally have a gold mine of potential visitors.  Does that mean, however, that you can simply enter into the forum and begin blasting out your message to everyone that is reading?  Of course not, and by doing this you will not only be losing your reputation, you will be losing your place on the forum in a very big hurry.  What you need to do is to add good information to the forum and to leave a link to your free viral e-book in your signature.  You would be surprised with the number of people who will actually follow through that link in order to see what you have to offer.

JV Giveaways - A relative newcomer to the scene are the JV giveaway websites that have been popping up around the Internet lately.  This is also a great way to start a viral marketing e-book campaign.  Many people use these giveaways in order to get subscribers to their list but it is also possible for you to give your e-book away for free, without the need for people to sign up for a list.  This is an excellent way for you to start a stampede of traffic to your website that will download your e-book because that is exactly what they want to do.  If you did your job of providing them with good information in the e-book, they will reward you by passing it on to their friends.

Other Viral Methods - Don’t overlook the possibility of using other viral marketing methods in order to promote your viral e-book.  Things such as online videos and controversial blog posts are a great way for you to get the ball rolling, so to speak, when it comes to your viral marketing campaign.  If you do a good job with these other viral techniques, you can actually compound the amount of traffic that you will eventually receive from the e-book itself.