How much time do you spend building incoming links to your website in an effort to get people to visit?  Although this is an extremely effective way to build up your website visitors, at times it helps to step away from your website for a little bit and work in another area. Although the main focus will still be your own website, using another website can be a very effective way to build traffic and to keep it coming on a regular basis.  The real key is finding someplace to build a website that already has everything in place that you will need in order to be successful in the shortest time possible.  One of the best places that this can happen is at Squidoo.com.

Squidoo is one of the most popular Web 2.0 websites that is in existence today.  Although there are some that are more popular, such as youtube or Myspace, Squidoo offers something that these other websites do not.  Let’s take a look at how to build a Squidoo lens and what you can do to make it successful, both on its own and for whatever website you are promoting.

The first thing that you’re going to need to do is to sign up for your own little corner on the Squidoo property.  Although it will be a single page website that you are building, they are called lenses whenever they exist on Squidoo.  Building the lens is a relatively easy thing to do because their system will walk you through every step of the process.  You just need to make sure that you choose the name of your lens wisely whenever you first get started.  This is because you’re unable to change it once you build the lens and submit it.  Use a keyword rich name and you will be surprised at how well it will rank in the search engines.

You need to make sure that you build your Squidoo lens in such a way as it will appear as if it is giving something back to the Squidoo community.  Of course, if you build it in this way then it will in fact give something of benefit.  There are different parts of your lens that you’re going to need to choose and you can put a variety of different information in these parts.  Make sure that you choose several because if you choose too few, your lens may be locked in all your hard work will go down the drain.

The real beauty of building a Squidoo lens is the fact that Squidoo already has favor in the eyes of Google.  If you build a lens around a long tail keyword, it will quickly rise to the top of the search engine result pages.  It is a way of piggybacking on the success of another website and is a very effective way in getting traffic over to your main website that will continue to come in for a very long time.

To your success!

Guido Nussbaum