One of the most profitable things that you can do on the Internet is to operate your own e-mail list that is interested in your particular niche. Building this list can be done in any number of different ways and sometimes, if the niche is large enough, you can end up with a large list in a relatively short period of time. How you choose to use that list, however, will determine the amount of money that you’re actually able to make by owning it. If you view your list in the proper light, you will find that you are able to reap the largest reward from your subscribers.
An e-mail list is more than just a group of e-mail addresses that you have permission to contact, each of those e-mail addresses represents an individual person with their own identity. Far too many marketers think of their e-mail list as just being a group of people who are interested in hearing about something. While this may be the case, they still like to feel as if they have their own sense of individuality, even if they are part of a large group. While it may be impossible for you to get to know each of your subscribers on personal basis, what you can do is to contact them in such a way that it allows them to feel a closer relationship with you in some way or another. This can be done in several different ways.
First of all, the more information that you have about the people on your list, the better off you will be as far as your being able to personalize your e-mails. Most e-mail software and auto responder programs have built-in capabilities that allow you to insert personalized information into the e-mail by using a placeholder that matches their system. You will get a much better response if you use the individual’s name both in the subject line and in the opening line of the e-mail. Which would you feel better about getting, an e-mail that said dear subscriber or one that had your name as though it were made out personally to you?
You can also involve your e-mail list in a variety of different projects. Even if you have an e-mail list on a very specific niche, many of them may enjoy participating in some kind of a fun activity. For example, if you had an Internet marketing list and on occasion asked them to take part in some type of a contest, such as helping you to name your new puppy, how much more of a part of your group do you think that they would feel? There’s no doubt that by including them and allowing them to have a voice in return, you are establishing a relationship with them that will benefit you in many different ways. Not only will you be able to market to them from time to time, they will be looking forward to the next contact that they receive.