What is Viral Web Traffic All About? 3 Simple Steps
Friday, September 4th, 2009It seems that everyone you talk to today who has a website, no matter how big or small, is talking about “going viral”. What exactly does this even mean, and how can it benefit your business and your website? If you learn the basics of viral traffic and understand how it can work for you, then you can start applying some tried and true strategies to see your own success.
When something goes viral it basically gets spread around from person to person extraordinarily quickly. The end result is that thousands and even millions of people end up watching a video, looking at a picture or visiting a website. The creator of that content didn’t have to advertise this at all though. All of the people that ended up there got there because somebody else told them about it.
Going viral is basically word of mouth advertising on steroids, it happens quick and it happens on a very large scale. If you’ve ever received an email with a link to a You Tube video, or you ever sent out emails to your friends, family and coworkers after watching or listening to something, then you’ve already participated firsthand in the world of viral traffic generation.
Now that you understand what viral traffic is, how can you start harnessing its power to your benefit? Here are some simple steps below.
1) The first thing you have to learn is that the people that try the hardest to go viral are usually the ones that fail the most. Overly contrived videos or articles that are meant to be funny or in your face typically fall short of expectations and quickly fizzle out.
2) Instead of creating videos or content with the idea of “going viral” you have to change your goal towards creating content that people will find entertaining, informative, useful or otherwise unique. If you can produce something that really strikes a chord with people, then they’ll do all of the hard work for you. You can sit back and watch as your website gets huge influxes of traffic without you having to lift a finger.
3) A great viral video or article is like hiring an entire sales force to help you promote your products and services. Everything is taken care of for you, and all you need to do is worry about converting all of that traffic you see once they do land on your site. You can make it easier for people to spread the word about your content by including bookmarking links, widgets and tools on your site, so people can quickly share what they see with other people they know.
If you’re looking for a cost effective way to drastically increase your website traffic - and who isn’t - then delve into the world of viral traffic. If you can create the right content you can turn into an Internet sensation, and you’ll receive more traffic than you can handle without needing to spend any time, money or effort on advertising or promotion.
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