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How To Start Your Online Business

Sunday, March 9th, 2008

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There are literally hundred thousands of people out there who are looking for a way to make money online. Most of these people will go through many failures with Multi Level Marketing opportunities and internet scams before they realize that they can’t get rich overnight.

Those who have a deep desire to earn an extra income from home will eventually look into affiliate marketing or pay per click marketing programs. These are legit businesses and even a very new internet marketer can earn the first bucks with these programs. Still, most people will never get beyond $100 monthly for certain reasons. So how exactly can the Average Joe make money through the internet?

The best advice I can give you is to come up with a well structured business plan and then work that plan for several months. You need to start a real business, just like you would start an offline business. There will be many obstacles and you might even fail with your first couple of businesses. Here is what separates the losers from the winners… The losers will give up… The winners will learn from their mistakes and make their next business much better.

Another advice is to concentrate on Listbuilding… even if you are outside the IM niche, your list will always be your major source of income. You can market affiliate products through your list or simply send them visitors to different websites that you have created.

Most people will tell you to find a special niche to market to. That’s not a bad advice but you need to understand one important fact: Finding a real niche is hard nowadays… remember, there are thousands of people out there who are trying the exact same thing. That means the competition is there, regardless of the niche.

What you need to do to succeed is be better than others, provide better content, better support, better products… Basically stand out of the crowd.

You can start with a WordPress Blog and write about your favorite topic. You can review websites, products or post news related to your niche. A WordPress Blog is probably the easiest way to start out with internet marketing, simply because driving traffic to WordPress Blogs is easy and you can make your first bucks from adsense or affiliate offers. A WordPress blog can be setup and ready to go within 20 minutes… most hosting providers even have an automated installation for WordPress.

But understand that your own blog is just one piece of your internet business. You should have several blogs, websites and opt-in lists, so that you not only rely on one income source. Having several websites gives you also the advantage of doing cross promotions and cross linking.

Let me sum up what for me are the most important factors or steps towards a successful online business.

1.) You need a website that converts visitors into signups for your autoresponder. This can be a squeeze page, a membership site or your blog that includes a signup form for your autoresponder.

2.) You need backend offers to convert signups into sales. Simply place a One-Time-Offer on your signups after they have signed up for your opt-in list. You also send out emails through your autoresponder and make special offers or promote affiliate products.

3.) You need to test and track all aspects of your website to get a higher signup rate. If you can double your signup rate, then you will automatically double your sales. Increasing the signup rate is done by testing different elements on your website or blog. This can be the headline, the call to action or any other element.

4.) You need to test and track all aspects of your backend offers to get a higher sales rate. Test and track different offers, different prices and different approaches. You will find out that you can easily double your sales rate by testing and tracking.

5.) You need to test and track different traffic sources to get the best Return of Investment, no matter if you invest time of money. You need to know where your quality traffic comes from, otherwise you won’t succeed on the long run.

6.) You need to offer top customer support to make more than 1 sale from 1 customer. It’s easier to sell a current customer a second item… much easier than getting new customers. That only happens if you provide a top support and top products.

7.) You need to concentrate on building your own opt-in list… that’s major important! Yeah, we had that before but I say it again because you simply can’t go without your own-opt in list.

A successful online business can not be created overnight, you need to stick with it for months and optimize all aspects to make your business profitable.

A Busy Weekend

Friday, February 29th, 2008

A busy week is almost over and I’m done with re-building the websites from my crashed server. The Giveaway Announcer list is up an running… actually I’m already testing the version 2 of The Giveaway Announcer there. It includes now a system to easily build and manage multiple opt-in pages and it also tracks the number of visitors, signups and OTO sales.

This weekend is going to be a very busy one again. The Easy Viral Traffic will officially launch on Monday March 3rd. I’ve started a little affiliate contest for all members and you can win some nice cash prizes… see the details below.

Starts on March 3rd.
Ends on April 1-s

Place 1 gets $100
Place 2 gets $50
Place 3 gets $30
Place 4 gets $20
Place 5 gets $10

This Contest is based on activated referrals, no matter if they are free or paid ones. At least 100 free signups are required to qualify but that shouldn’t be hard as there is a complete traffic system plus all the products that you can offer for free.

Today I will go through the Easter JV Giveaway setup with Brad. The system is already up and running but we still have to test it and make some changes here and there. We will then go into Pre-Launch and invite contributors on Saturday or Sunday. The Easter Giveaway is an event that you definately don’t want to miss if you are building your own opt-in list.

Stay tuned, I will post the signup link for Easter Giveaway here soon.

Have a great day!

Guido

Re-building Part 2

Sunday, February 24th, 2008

Today was a very busy day again. Since I got my new dedicated server 2 days ago I’ve started to re-build my websites that were lost on my other server. The Easy Viral Traffic website is already in Pre-Launch since yesterday. I’ve completely created that from scratch… and it’s a lot better than before :-)

Now it’s time to build up my influence in the giveaway market again. With the server crash I’ve lost my own installation of the Giveaway Announcer software. But still that was a list of 300 very targeted leads. All these people were interested in Giveaway Events and I always got tons of signups automatically. Well, it’s time to setup a new installation of the Giveaway Announcer again.

With this chance I’ve taken some time to improve the software and gave it some new functionality. That’s what I did almost the whole day… setting that system up and filling it with content. It’s now up and running smoothly… so it’s time to promote it. I’ll use my other membership sites and my opt-in list as well as Giveaway Events to get signups on my new installation of the Giveaway Announcer list.

The software now includes Gift Signup Pages. These are automatically designed Squeeze Pages with a signup box for the Giveaway Announcer, looking like this one here: Gift Page
One great functionality of these Gift Signup Pages is that they track visitors and sales. This way I can track different advertising sources. For example, I could add 10 of these pages and track 10 different giveaway events or 10 different safelists… So I can see how many visitors a source delivered and how many people signed up for the gift. I can also track different gifts / squeeze pages at one advertising source, for example in click exchanges or in giveaway events that allow 2 or more gifts. This allowes me to see which gift or squeeze page performs best.

What will I do with the data? Well, as you can imagine I’ll concentrate on the best squeeze page and on the best advertising sources once I got those tracking numbers. This will help me to cut down the time I spend in advertising… I won’t waste my time on sources that don’t work anymore.

Why do I tell you all this? Well, I always like to help people getting started with an online business and 99.99% of them don’t test and track! People simply start a website and write the sales copy or opt-in copy… no tracking, no improving… And I can tell you that it’s really possible to double or triple your opt-in rate or sales rate by testing and tracking… I’ve personally experienced it.

So my big call to action is: Start testing and tracking!

To your success!

Guido