As more and more people are receiving spam emails in their inbox, they are becoming increasingly cautious about signing up for newsletters or other such subscriptions on websites. This might prove to be a dampener for your Internet marketing plan.

 

Therefore, you should use the double opt-in email list method to verify the email address as well as reassure the subscriber about the authenticity of your website. As soon as someone signs up at your website, the double opt-in application sends a verification email to the associated email address which also contains a link to the website itself. If the subscriber does not click on the link right away then the subscription is cancelled.

 

PS. 

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