One of the most profitable things that you can do on the Internet is to operate your own e-mail list that is interested in your particular niche. Building this list can be done in any number of different ways and sometimes, if the niche is large enough, you can end up with a large list in a relatively short period of time. How you choose to use that list, however, will determine the amount of money that you’re actually able to make by owning it. If you view your list in the proper light, you will find that you are able to reap the largest reward from your subscribers.

An e-mail list is more than just a group of e-mail addresses that you have permission to contact, each of those e-mail addresses represents an individual person with their own identity. Far too many marketers think of their e-mail list as just being a group of people who are interested in hearing about something. While this may be the case, they still like to feel as if they have their own sense of individuality, even if they are part of a large group. While it may be impossible for you to get to know each of your subscribers on personal basis, what you can do is to contact them in such a way that it allows them to feel a closer relationship with you in some way or another. This can be done in several different ways.

First of all, the more information that you have about the people on your list, the better off you will be as far as your being able to personalize your e-mails. Most e-mail software and auto responder programs have built-in capabilities that allow you to insert personalized information into the e-mail by using a placeholder that matches their system. You will get a much better response if you use the individual’s name both in the subject line and in the opening line of the e-mail. Which would you feel better about getting, an e-mail that said dear subscriber or one that had your name as though it were made out personally to you?

You can also involve your e-mail list in a variety of different projects. Even if you have an e-mail list on a very specific niche, many of them may enjoy participating in some kind of a fun activity. For example, if you had an Internet marketing list and on occasion asked them to take part in some type of a contest, such as helping you to name your new puppy, how much more of a part of your group do you think that they would feel? There’s no doubt that by including them and allowing them to have a voice in return, you are establishing a relationship with them that will benefit you in many different ways. Not only will you be able to market to them from time to time, they will be looking forward to the next contact that they receive.

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You have heard it a thousand times: “The money is in the list”… and I won’t tell you different because it is true. Building your own opt-in mailing list equals to building residual income. That’s because you can advertise different products or opportunities to your list and build up multiple income streams this way.

Imagine: A new program launches and you have a 10k mailing list… You’ll instantly get 100 or more signups to that new program with one mailing to your own opt-in list. You already know that? Well, I bet you do… but do you also know how to build that 10k list in less than 6 months? No? Then read on and put the here learned tips into practice, so that you’ll soon have your own 10k mailing list!

In order to build your own opt-in list you need to have a system in place first. This is mostly an autoresponder filled with your emails, a Squeeze Page to signup new people and backend offers to moneytize your list.

An autoresponder can either be web-hosted by a company that provides such a service or you can host your own autoresponder script on your own domain. A company-hosted autoresponder is probably better in regards of delivery rates, your own script gives you more control over your list… so it’s just a question of what you prefer: More control or higher delivery rates. Choose the type of autoresponder that you are comfortable with.

The Squeeze Page is the front-end of your opt-in list system. The quality of your Squeeze Page will determine the percentage of signups that you’ll get from your visitors. A bad created Squeeze Page with a weak web-copy will get you signup rates of 0.1% up to 1% … a top designed website with great web-copy will result in much higher signup rates of 3% or more.

Let’s do some math: You get 10.000 visitors to your Squeeze Page that has a signup rate of 0.3% … So you’ll have 30 opt-in leads. Now you send the same 10.000 visitors to a different Squeeze Page that has a signup rate of 3% … You’ll get 300 opt-in leads! do you see where that leads?

Before you send huge amounts of traffic to your Squeeze Page, make sure that you have the best signup rate that you can achieve. This can be done by split-testing and improving your Squeeze Page. Once this is done you can start to send as much traffic to your Squeeze Page as possible. Here are some free of cost techniques that will result in signups… providing you have a strong Squeeze Page.

1. Participate in JV Giveaway Events as a contributor

2. Use Manual Click Exchanges

3. Use Credit Based Safelists

4. Use Forum Signatures

5. Use Article Marketing

6. Use Viral Advertising Techniques

7. Use PPC Advertising (if you can make a positive ROI)

That’s it… no secrets, no dirty tricks and no black-hat techniques… it’s all about hard and persistent work and using as many traffic streams as you can. The above 7 are just some examples from literally hundreds of techniques that you can use to build your own opt-in list. Use this article as an “eye-opener” and digg deeper into each technique.. they all have some little special difficulties that wants to be mastered before they show their real potential.

Here is a great software that has helped me to add thousands of new subscribers on my lists: The Giveaway Announcer