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Auto responders are one of the most effective ways to introduce yourself to potential new clients and to build a relationship with those on your newsletter. That is, of course, as long as you treat your autoresponder with respect. As with anything that is automated on the Internet, this can be manipulated in such a way that it will actually be abused. Sure, you may see some short-term results from treating your autoresponder in such a way but those results will be short lived.

It is important that you treat everyone that joins your newsletter with respect. The best way that you can do this is by not blasting out a marketing message to them moments after they sign up for your newsletter. Take the time to introduce yourself and to tell them a little bit about you and what you do on the Internet. It wouldn’t hurt if you mentioned your product and even gave a link to it but make sure that you’re not too in their face with it or else you like find yourself losing subscribers as soon as you gain them.

One decision that you’re going to have to make with your autoresponder is exactly how long you’re going to keep them within the autoresponder series. Some people keep them within that series indefinitely, constantly looping them from the back to the front. As long as you have enough messages in the series, people will not recognize that you are doing this. I have done this on several occasions and it is very rare that somebody will complain that they have already received a message. The few times that somebody did recognize it, they simply e-mail me and told me that I had already sent that message out. I e-mailed them back a thank you letter and that was the last I heard about it.

There may be times in which you want to take your autoresponder subscribers to the next level. After the series is done, you should continue to contact them at least on occasion. Just make sure that it is often enough that they do not forget who you are in between e-mails. Doing so can cause a lot of problems for you in the form of spam complaints and may even make it difficult for your messages to be delivered in the future. Be consistent with your mailings and you will have more of a chance of them getting through and being read.

One other thing that you may want to keep in mind is the fact that it is necessary to have your e-mails opened by those who are receiving them. Many e-mail marketers do so by using very creative subject lines. While this can work very effectively, caution should be taken that you do not annoy your readers by tricking them into opening a message. If you provide them with good content on a consistent basis, they will want to open your message when it gets there regardless of the subject line.

If you need signups for your opt-in list, then head over to the Profit Work From Home website. We show new internet marketers how to successfully work from home by building up huge opt-in lists.

E-mail marketing has a lot more to do than simply e-mailing people information that they would like to know.  It also has a lot to do with the relationship that you hold with those individuals on a personal level.  Many people with a very large list are able to make their subscribers feel as if they are the only one that they are e-mailing on a consistent basis.  While there is somewhat of an art form that is involved in e-mailing someone in such a way, it really has to do a lot with the way in which they are contacted.  If you really want to have a responsive list, you’re going to have to take care of them from day one.

Many marketers make the mistake of contacting their list with a marketing message too early in the game.  While this is fine if you’re only after a quick profit, your lists can really be a source of ongoing profit for many years as long as you don’t alienate them somewhere along the way.  One of the easiest ways to alienate a person is to try to sell them something before you establish a relationship with them.  By taking a little bit of time to contact them with some solid information, you’re helping to build a relationship that will send them running for their credit card whenever you do finally decide to market to them in some way or another.

One of the best ways to establish this relationship is actually by using automated means.  Once they get on your e-mail list, you can put them into a short autoresponder series that contains your very best information that you have available.  In this way, you don’t have to worry about trying to dazzle each individual every time somebody joins up on your list.  If you have these messages in the forefront through an autoresponder series, it will be something that you do not even need to think about.  Once they sign up for your list, they are sent these messages, a relationship is established and then you can go about your business of marketing to your list effectively.

Another way that you can build responsiveness in your list is by having them take part in some kind of feedback.  This also can be done in a lot of different ways but one of the most popular is by posting your messages on your blog and allowing your subscribers to comment on the message.  Not only does this help to make your list more responsive and make you more personal to them, it also gives you a lot of invaluable feedback from people who are interested in what you have to say.  You can then use this feedback in order to come up with subjects for future newsletters and even as a way to problem solve and to come up with new products for them to purchase.  Just remember, a small responsive list is much better than a large unresponsive list.  Take care of your subscribers and they will take care of you for a very long time to come.