You are surely familiar with the debate on ethical SEO tactics, if you’ve ever been a part of the search engine optimization industry. The debate deals with the adoption of white hat tactics as opposed to black hat tactics.

 The first question that we have to consider is, what distinguishes between an ethical and unethical search engine optimization tactic? The dictionary defines an ethical practice as “conforming to accepted standards of social or professional behavior”. When it comes to search engine optimization, the search engines should provide some of the “accepted standards”.

 

According to some SEO experts, search engines do not want search engine optimizers at all, thereby making search engine optimization an unethical process. 

 

Since SEO is such an essential part of web business, some unfair means have entered the system. These means are usually referred to as “Black Hat SEO”. These methods are unethical and may tarnish the image of those who use the help of the companies which use these methods. Even internet search engines regularly penalize Black Hat SEO.

 

Therefore, using a Black Hat SEO can affect the reputation of the person using such means (even if by mistake) in addition to affecting their position on a search engine in the long run. In fact, it may even cause permanent damage. Moreover, because of the changing algorithms and the methods used by search engines, the “loopholes” are closed within a short period of time. It can safely be said that Black Hat SEO is not worth the money and the damage that it causes.

 

Some of the basic SEO techniques that you can apply are the following:

Enlist your site with web directories and search engines. Since these can carry your message to your potential customers, remember to choose them carefully. Your site will probably not be listed in the first page directly, but if everything goes well, you’ll soon find it on the first page.

 

If your site is based on html or xml, then use W3C to validate it. The idea is to make your site convenient for the search engine as well as “user friendly”. Thus, keep the design and layout simple and easy to use. You can use the help of the free internet SEO services.

 

Try and make your site lively and creative. It’s a good thing if you’re site is interesting rather than boring. Use newer features and update the site regularly so that it doesn’t become boring for the visitors. Then, both the search engines and your potential customers will be greeted by some thing new and interesting every time they visit your site. 

 

Apply SEO services such as link building, press release, blog marketing, article writing. In order to promote your site and boost the sales, make sure these services reach the end user.  Needless to say, good content is what drives search engine optimization. Remember to always put maximum emphasis on the content. You can never go wrong as long as you provide unique, relevant and interesting content on your site. 

 

Don’t forget…

 
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Tags: search engine optimization, SEO

This entry was posted on Friday, October 16th, 2009 at 3:24 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.