Viral marketing is a very effective way to drive traffic to your website and gain exposure for your brand. What exactly is viral marketing? When one of your promotional pieces gets linked to, passed around, and spreads with a life of its own, it has gone viral. In order for something to do this, it has to be of interest to a lot of people.

It can offer great value, be shocking, funny or controversial. The idea is to grab the interest of a few people who will want to share your material with a few more and so on.

Video Example

Funny videos are a great method to use for viral marketing because video sharing is so popular today. Funny or weird videos get shared among friends and posted on blogs and get seen by a lot of eyes. Insert your brand or a link to your website into the video and you have one good example of viral marketing. Remember that your video needs to be unique in some way. There is a lot of competition out there and an average video won’t get very much attention.

 

Learn more about viral marketing and it’s positive benefits by reading our other articles. And for other great ways to drive traffic to your website is to take advantage of manual traffic exchanges while you’re at it!

Tags: viral marketing

This entry was posted on Thursday, July 16th, 2009 at 8:50 pm and is filed under Videos, Viral Traffic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.