You might be surprised to know how many people you can reach out to with the help of emails. And the best part about this is that when you send an email which has information on your product that you want to distribute to potential customers you are reaching out to a far wider audience than that is accountable on your email list. This is because those who are Internet friendly and use it for their daily communication purposes are prone to spread the information on to their friends and colleagues if they think it is worth it.

This is the basis of viral email marketing. As long as you have substantial content attached to your emails you can be sure that it is being forwarded to more people than you know. However, you have to be sure that the content you are sending is worth the effort that people who receive it first hand from you put in to send it to those who they know. Unless they think that it is something essential that needs to be sent, they will discard it.

Here are some helpful viral email marketing tips:
1) One of the most sought after ways to make sure that you are indulging in viral email marketing is to send ezines and newsletters with these emails to your email list. Ezines are the virtual versions of magazines. They contain useful articles and reports about the product you are trying to market online. You can send newsletters that contain the latest offers on your product. Encourage your recipients to check out your website. Provide them with a link to it so that they can click on it and visit your website to know more about your product. This is an extremely effective way of doing search engine optimization.

2) A lot of marketers create online surveys and send them as emails to those who subscribe on their email list. This is a great way of making people aware of the existence of your product. At the same time you get to know the tastes and preferences of your potential and existing customers. You should make sure that these surveys contain questions that can be easily answered. This means that ideally all of them should be answerable with a “yes” or a “no”. Making elaborate questionnaires will only irritate your clients and make them lose patience.

3) Make sure you add a tagline at the end of these emails containing ezines, newsletters and surveys that encourages the recipients to forward it to their friends and colleagues. As long as you provide your email list recipients with information that they find useful, they will always be inclined to pass it on to others.

4) You should also allow your recipients to post the articles and reports that you send them as emails on their websites and blogs. They should also post the link to your website on these pages so that others who come across these blogs and websites have the option of visiting your website if they want to. This also generates traffic to your website.

OK, that’s about it for today. Remember,  “Adswap Masterclass”, because it really IS a masterclass in growing a HUGE list, whilst profiting FAST:

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To YOUR Success as always, and thanks for reading.

Guido Nussbaum

P.S. If you have experience of the course, please feel free to leave your comments.

Tags: Email Marketing, Viral Email Marketing, viral marketing

This entry was posted on Friday, September 11th, 2009 at 2:27 pm and is filed under Viral Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.