Squeeze pages are basically landing pages created for soliciting opt-in e-mail addresses from the prospective subscribers. They are extremely significant in the world of Internet marketing as they are very helpful in extracting information from potential customers, like their names and e-mail addresses, so that a company can continue marketing to them.

As a result of a squeeze page, you get a list of the potential customers to whom you can send e-mails and market your products or services. In order to a achieve higher signup rate, you can offer free incentives to visitors in exchange for their names and e-mail addresses. The process can be made simpler by setting up an opt-in box for the customers.

There is no doubt that squeeze pages are extremely wonderful tools for a serious online marketer. The reasons why landing pages should be used in traffic exchanges are:

• For capturing information: While this is a fairly obvious and straight forward reason for using squeeze pages to some, many may not know that if you are an online marketer, you must be aware of the importance of a mailing list, and squeeze pages are the most effective way of creating that list and your branding effect in the marketplace today. Usually, the span of attention of people surfing over the Internet is very low, and you only have a few seconds to catch the surfer’s attention. With a squeeze page having a convincing headline, benefit oriented bullet points and strong call for action, you can grab attention of your visitors and convince them to share their name and e-mail address. You can create a list of your prospective customers with the help of this information and use it afterwards to market your products or services.

• Repeat marketing: Usually, a great majority of shoppers need to be reminded about a certain advertising message many times before they actually take an action with the message. With the Internet, it cannot be said whether these visitors will visit your site again or not. If you have gotten their names and email addresses, you can send your advertising messages to your prospects and customers as many times as needed. And since your recipients have themselves provided their email address to you, they cannot call your mail “spam”.

In a direct marketing approach of Internet marketing, one of the most significant parts of a marketing campaign is the subscribers’ list. Consequently, companies are willing to devote a lot of money and time on collecting lists of targeted subscribers. A targeted list of subscribers allows the company to market its products or services with a high chance of success. But with the abundance of spam emails, consumers do not like to reveal their email addresses easily and in order to ease out these concerns, squeeze pages are created by experienced online business companies which detail what the subscribers will receive and also mention the company’s privacy standards.

Companies which responsibly use squeeze pages experience substantial boosts in their conversion rates. One of the biggest advantages is that because the visitors have themselves granted permission for using their e-mail addresses, this kind of marketing is not treated as spam. Hence squeeze pages have great potential to increase profit and sales significantly.

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A squeeze page is a webpage that is set up as a leads generating page for online marketers. In a nutshell, the goal of this page is to attract website visitors, via search engines traffic and people traffic, who quickly read the page and then sign up at a short form there for information, adding them to your email list for follow up messages and multiple means of selling to them in the future. Key points to cover in order to bring both search engines and people to your site follow.

Bringing Search Engine Traffic to the Squeeze Page
Your page needs to be search engine friendly. This means you need content that focuses on keywords that will bring people to you to buy your product. Find keywords with any number of different online tools like Google Adwords tools in the member area or Good Keywords desktop search tool, available for free at: http://www.goodkeywords.com as just a couple ways to start you off.

Other ways to find popular words that bring visitors your way are to check eBay and Amazon.com. Search eBay auction headings and Amazon listings to find which titles come up as top sellers. These titles boast the keywords in them.

Hint: with eBay, use their Advanced Search and click the box to search completed auctions. With Amazon, type in your niche and then prioritize the listings that show up, using their drop-down menu tool, by showing in order of top sales.
List keywords:

1) In your page title and tags

2) In the first paragraph of your squeeze page’s content

3) Throughout your squeeze page in a natural manner, not overdoing it.

And use your keywords in content to attract search engines and people your way, like in your pay per click (PPC) campaign titles and ads, and in your articles with keyword anchor links that link to the squeeze page.

Bringing People Traffic to the Squeeze Page

You want to bring lots of targeted shoppers to your squeeze page, plus you want to get them to sign up. Because the more sign ups you get, the greater the ROI (return on investment) potential will be with your online marketing squeeze page strategy. So reach out with:
1) Appropriate colors and theme in your page to attract visitors in an eye-pleasing manner.

2) Legible text font and color that tells why, listing the most important benefits; i.e. why someone should enter their name and email in your form (like to get a free report or ebook to help solve a huge problem in their niche).

3) Enter a call to action! Tell them clearly to, “Click here – NOW, before your special is over!”

4) An excellent freebie to give your visitors to keep them interested in future emailings.

Don’t just toss this up and go, either. Check your click rate and sign up rate. improve your page and offer over time, and improve your ROI. That’s what squeeze pages are all about, and why you should use them in traffic exchanges.

Viral marketing, promotions that spread fast like with word-of-mouth advertising, are popular today among online marketers. It’s often an inexpensive way to get the word out, not to mention a fast, efficient way to get your info into targeted shoppers. Some popular viral marketing examples follow.
1) Free Video

Often a marketer will create a neat video that has someone using his or her new product. They load the video clip into popular video sites like YouTube, and as people watch it, they get excited, comment about it, and pass the link around to their friends. The video may offer a great way to make extra money, or show a funny blooper, even, anything to get people excited and passing it along to others.
2) Free Ebook

Similarly, a marketer may write an ebook or hire a ghostwriter to write one. The ebook may tell all about how to use a tool out there that’s popular; for example, it may tell how to make and share videos with your friends, using free video-making software and then loading the files into free video-sharing sites like YouTube.com.  This gets video viewers excited, so they pass the info, the video ebook, on to their friends, recommending it in the process: viral marketing.
3) Free Scripts, Software and Services
Other viral marketing examples may include free scripts, software and services that marketers share with website visitors, when these guests sign up at their squeeze page for a free subscription to a regularly newsletter or other item. The bait or call to action may say something like,

“Get your free autoresponder script or membership software script and save monthly fees using someone else’s services. Make money selling it yourself or selling your services and scripts, too! Sign up for more info and get your free scripts at the same time.”
As people complete the form and get their info, the info invites them to tell the word and invite others to sign up, too: viral marketing.

Viral marketing is a good type of marketing strategy today on the web. Viral refers to the fact that it spreads fast, similar to when a computer has a virus that attacks it quickly, except that here combined with marketing, it’s a good virus, spreading the marketing promotions or message in a good, positive way instead of a negative, intrusive, destructive way. In essence, viral marketing is like word-of-mouth advertising.

Of the many types of viral marketing methods available, some of the more popular ones follow.

1) Free Articles

Often given away free, articles that contain the URL of the product with a call to action to visit the link, can be used in a viral manner. For example, an author may post his or her article about a popular home remedy for cancer online at article directories like GoArticles.com or Ideamarketers.com.

Next, an ezine publisher comes along looking for content to publish in his next health issue about cancer. So he uses a copy of the article, complete with resource box and hyper link with call-to-action, in his ezine, loads it in his autoresponder, and sends it out to thousands of subscribers. In a click, those thousand now have access to the viral content, spreading around the web.

2) Free Reports and Ebooks

In a similar manner, an author or ghostwriter might write a short report or longer ebook about cancer and include banner ads, links and / or other promotions about his cancer products. He uploads the ebook or otherwise announces a link for it at various sites that offer free ebooks to the general public. As people drop by for a copy, the message contained within reaches out, going viral across the web.

3) Free Software and Services

Similar to ebook files, some people create software scripts or services like autoresponders, and load their promotional info into them in the form of a banner ad in the member area and / or other types of advertising. Then they announce the freebies at sites where people go to find them, like free software sites. And voila, people start downloading them, spreading the word as they use them in a viral manner.

There are many other viral marketing methods. Stay tuned for more news on this topic!