Squeeze pages are basically landing pages created for soliciting opt-in e-mail addresses from the prospective subscribers. They are extremely significant in the world of Internet marketing as they are very helpful in extracting information from potential customers, like their names and e-mail addresses, so that a company can continue marketing to them.
As a result of a squeeze page, you get a list of the potential customers to whom you can send e-mails and market your products or services. In order to a achieve higher signup rate, you can offer free incentives to visitors in exchange for their names and e-mail addresses. The process can be made simpler by setting up an opt-in box for the customers.
There is no doubt that squeeze pages are extremely wonderful tools for a serious online marketer. The reasons why landing pages should be used in traffic exchanges are:
• For capturing information: While this is a fairly obvious and straight forward reason for using squeeze pages to some, many may not know that if you are an online marketer, you must be aware of the importance of a mailing list, and squeeze pages are the most effective way of creating that list and your branding effect in the marketplace today. Usually, the span of attention of people surfing over the Internet is very low, and you only have a few seconds to catch the surfer’s attention. With a squeeze page having a convincing headline, benefit oriented bullet points and strong call for action, you can grab attention of your visitors and convince them to share their name and e-mail address. You can create a list of your prospective customers with the help of this information and use it afterwards to market your products or services.
• Repeat marketing: Usually, a great majority of shoppers need to be reminded about a certain advertising message many times before they actually take an action with the message. With the Internet, it cannot be said whether these visitors will visit your site again or not. If you have gotten their names and email addresses, you can send your advertising messages to your prospects and customers as many times as needed. And since your recipients have themselves provided their email address to you, they cannot call your mail “spam”.
In a direct marketing approach of Internet marketing, one of the most significant parts of a marketing campaign is the subscribers’ list. Consequently, companies are willing to devote a lot of money and time on collecting lists of targeted subscribers. A targeted list of subscribers allows the company to market its products or services with a high chance of success. But with the abundance of spam emails, consumers do not like to reveal their email addresses easily and in order to ease out these concerns, squeeze pages are created by experienced online business companies which detail what the subscribers will receive and also mention the company’s privacy standards.
Companies which responsibly use squeeze pages experience substantial boosts in their conversion rates. One of the biggest advantages is that because the visitors have themselves granted permission for using their e-mail addresses, this kind of marketing is not treated as spam. Hence squeeze pages have great potential to increase profit and sales significantly.